Bruce’s insurance career spans 30+ years in the industry. As co-founder of the MIHI Group, he has developed a variety of insurance management products and tools to drive sales, profitability and growth within brokerages. 

Having entered the insurance industry through the family brokerage upon completing his MBA at Western University, Bruce’s business insight connected him with the position of providing executive advice and risk management guidance. After purchasing the shares of the family business, he launched an acquisition strategy that spanned 11 brokerages and 100 million in premium. This series of successful mergers placed the business in a highly sought after position, and was eventually purchased by an insurer where Bruce remained as President for the next 4 years. 

Various changes in the insurance industry over the past decade prompted Bruce to evaluate the service he was able to provide his clients within the traditional brokerage structure. In 2005 he joined with Geoff Garden to develop The MIHI Group – a decision which created a platform to provide insurance industry clients and fellow entrepreneurs the opportunity to achieve similar business and personal growth utilizing his extensive expertise at all levels of brokerage/corporate management and his visionary approach to organizational structures and strategic planning. 

Read Full Bio